About AMZ Elite
Born from Himalayan salt.Built for brands that want to win.
AMZ Elite is an Amazon full-service consultancy based in Coconut Creek, Florida. We specialize in sales and marketing strategy for brands doing $200K to $15M+ on Amazon.
- $85M+
- Annual Sales Managed
- 20+
- Active Brands
- 20+
- Years on Amazon
- 98%
- Client Retention
Dan Head
Owner / CEO, AMZ Elite
The Origin Story
It started with salt.
AMZ Elite started with one of the hardest products on Amazon: Himalayan salt. Dan Head managed the Amazon presence for The Spice Lab, conquering one of the most competitive categories on the platform.
That success earned him referrals, private-label clients, and the reputation to launch AMZ Elite in 2017. Since then, AMZ Elite has grown to 20+ clients and over $85 million in annual sales managed. Dan's expertise spans SEO optimization, PPC advertising, and full-spectrum Amazon store management.
With 20+ years of experience, Dan's approach is data-driven, focused on continuous improvement and staying ahead of Amazon's constant changes. He writes The Elite Edge — a twice-weekly newsletter trusted by 7 and 8-figure Amazon sellers.
What We Do
Full-spectrum Amazon management.
From initial store setup to advanced advertising campaigns, end-to-end solutions tailored to each brand.
PPC Advertising
TACoS-first. SP, SB, SD & Video. Daily optimization.
SEO Optimization
Keyword research, listing copy, backend optimization.
Creative & Content
Images, infographics, A+ Content, video. Mobile-first.
Product Launches
Research through post-launch optimization. Page 1 momentum.
Account Protection
Reinstatements, compliance, proactive monitoring.
Store Management
Brand stores, catalog strategy, end-to-end management.
Our Approach
We don't do what most agencies do.
Data-driven, not template-driven
Every strategy is built around your specific catalog, margins, and goals.
Hands-on, not hands-off
We work in your account daily. Real decisions by experienced operators.
Profitability, not vanity metrics
We optimize for TACoS, conversion rate, and actual margins.
Intentionally small
20+ brands maximum. Senior-level attention on every account.
Our Promise
A handshake, not a contract.
Not happy? Pay your last invoice and walk. No cancellation fees, no guilt, no hoops. We back our 98% retention rate on exactly that promise.
- 98%
- Retention
- $0
- Cancel Fees
- 0
- Contracts
What Clients Say
Brands that trust us.
“Dan is the man. He takes our entire account, throws it in a blender, finds exactly where we're wasting spend and optimizes everything super fast. The amount of duplicates and terrible campaigns we had was shocking — but he got us back on track crazy fast.”
Mike Diamond
Head of E-Commerce, Smartish
The Elite Edge
Amazon intelligence for 7 & 8-figure sellers.
Free weekly newsletter by Dan Head. The intel Amazon doesn't tell you, the strategy most agencies don't know.
Get Started
Ready to work together?
Book a free 30-minute audit. Dan will review your account, show you the opportunities, and tell you honestly whether AMZ Elite is the right fit.
Currently accepting 2–3 new brands for Q3 2026